This article explains how content publishing permissions work in the Retail Partner Portal, and reassures you that unauthorized publishing is not possible without your approval.
Access to Sponsored Campaigns and Branded Posts
Once you're onboarded to the Retail Partner Portal, you gain access to:
Retail Media Campaigns (formerly “Sponsored Advertising Campaigns”): These are paid promotions targeting potential customers within a defined radius of your business. Each campaign includes allocated media spend to help drive new customer engagement.
Branded Social Posts (formerly “Brand Posts”): These are organic posts published directly to your connected social media accounts (e.g., Instagram, Facebook). You can customize the message and schedule the post for a specific date and time.
Auto-Publishing Feature
With the Auto-Publishing option (now part of the Content Automation Suite), you can:
Select specific brand partners whose content you trust to be automatically published on your behalf.
Maintain control by choosing which brands are enabled for auto-publishing.
Opt out at any time and manually publish content via the portal.
Your Control Over Publishing
If you do not enable Auto-Publishing during setup:
Only you (or authorized users with publishing permissions) can publish campaigns or posts.
No content will be published without your explicit action or approval.
Role-based access ensures that only users with the correct permissions (e.g., Content Manager or Social Media Admin) can publish content.